Trailsafe
Overview
TrailSafe is a travel safety application (IOS) that provides users with a one stop shop which allows them to check in with specific relatives and friends through a single text.
Scenario
(Design Pitch)
Exploring opportunities for an existing brand (CouchSurfing).
Validate the opportunity and pitch it to a creative director.
Opportunity
Couchsurfing as strong brand presence among our users, however many of their users are turned off due to a lack of safety security within the app. Trailsafe is a security app that can help
expand their target market
(Case Study)
Time Frame
2 Weeks
Platform
IOS
Create your own app by seeking an opportunity for an existing company. Validate, design & pitch the idea to a creative director. Keep technology, budget and time in mind.
TASK
Role
UX/UI Visual Designer, UX Researcher
Research & Analysis
Primary Persona
GOALS
-
Set Itinerary in Advance
-
Connect with Couchsurfing Users
-
Easily Communicate with Friends & Family
“My mom automatically presumes I’m dead if I
don’t respond”
“I hate getting lost”
“I lost my passport & had to backtrack all my steps”
Bobby the Backpacker
Pains
-
Forgetting to Communicate with Friends & Family
-
Getting Lost
-
Losing Belongings
Design
Early Concepts
Come Back Soon for the Research Report
& Spec Doc
For More Information about my Trailsafe Project
55 Responded to
the Survey
9 Interviewed
61.1% were Backpackers that
use Couchsurfing
User Research Key Findings
72% are Concerned about Safety while
Traveling
Biggest Concern was Communication between
Friends & Family
WhatsApp, SMS & Facebook are the most
Common ways Useres Communicated with
Family & Friends while on Vacation