Whisk
Whisk is owned and run by Brooklyn locals who decided to bring their love of cooking from their homes to the heart of Williamsburg.
Whisk Brooklyn opened in November 2008 and now stocks a full range of kitchenware and tabletop items that aim to meet the needs of everyone, from the novice home cook to the professional chef.
(Case Study)
Time Frame
2 Weeks
Platform
Responsive Web
Design a pop up eCommerce responsive website that caters to your personas needs.
Task
Role
UI/UX Design, Research & Taxonomy
Research & Analysis
Methods Used
Business & Market
Analysis
Contextual inquiry
Card Sorting
Persona
Pains
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Poorly Written Website Copy
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No Choice of Retro Items
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Not Mobile Friendly
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Lack of Small Product Details
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Long Checkout Process
Pleasures
-
Sharing on Purchases on Social Media
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Regular Updated Inventory
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Purchase from Mobile
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Submit Product Reviews
How We Can Serve
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Fast Checkout Process
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Multiple Large Product Photos
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Mobile Responsive
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5 Star Review System
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Social Media Share Feature
Most of their shoppers buy their barware products despite it not being placed low on their IA (this is where Taxonomy comes into Play)
Whisks Website is not Responsive
Williams-Sonoma is considered Whisks biggest competitor, despite Whisk being a small, unique NYC boutique.
Daria (My Persona) enjoys a unique NYC experience and her favorite eCommerce store is Urban Outfitters
Key Findings
Design
How it Looks on Mobile
Design
Inspirations
My inspiration for the design was Urban Outfitters as it was my personas favorite eCommerce website. The model can be seen with the large product photos and the Quick Checkout feature Urban Outfitters and Whisk also share the same demographic.
